The methods in which advertising media influence and reinforce sexism Essay

The methods in which advertising media influence and reinforce sexism in American society - Essay Example This paper illustrates that advertising revenue is the major funding source for the majority of entertainment and information that Americans receive. Broadcast and cable networks use advertising to generate money to fund programming that is informative, such as news magazine shows, and entertaining, such as sitcoms. Social media sites use advertising to pay for the costs of running their business. Most individuals watch television, read magazines and newspapers, or gather information through social media and the internet. Because advertising is the source of funding for most of these entertainment and information outlets, the individual is exposed to advertising multiple times per day. If sexism exists in the advertising, the individual is exposed to the influence of sexism, even if this exposure is subconscious. In short, we all view advertising, and it has an effect on us. The researcher hope to discover that advertising found in print, television, radio, and internet media employs sexism to sell a good or service. The researcher also hopes to discover that the sexism used in this advertising portrays men in a negative fashion. Specifically, the researcher hope to find evidence that advertising paints men as incompetent fathers, inattentive husbands, and unintelligent uninformed citizens. The researcher realizes that advertising objectifies women and uses sex to sell products to men. However, the researcher has noticed that many companies have begun doing the same to men. ... 5. Why do you care about the topic? I care about this topic primarily because I am male. I realize that advertising objectifies women and uses sex to sell products to men. However, I have noticed that many companies have begun doing the same to men. These corporations often portray men as horrible fathers that are incapable of rearing their children, as horrible husbands who do not listen to their wives, and as beer swilling sports fanatics that have no interest in intellectual pursuits. I think that, just as sexism in advertising has led to poor body image and other issues in females, sexism against men in advertising is leading a generation of men to view themselves as incompetent and worthless. 6. Why would others care about the topic or why do you want them to care? There is little doubt that women have been subject to sexism in American society for generations. However, in recent years, researchers and advocates have succeeded in voicing the issue of women’s rights. Women have responded by overcoming much of this sexism and are now succeeding in school and career at a much higher rate than men. The same battle against sexism must be waged for men as well. If the negative portrayals of men continue to grow in advertising, we can expect that men will begin to devalue themselves and underachieve in school and career. This trend is already taking place within the male population, and our society must stop it. 7. Can you identify any significant connections to the topic that are taking place at this time in the world? Males in our education system are currently underperforming at an alarming rate. Fewer men graduate high school, college, and graduate school than women. At the same time, negative messages about men in

Cyber Warfare in China Term Paper Example | Topics and Well Written Essays - 5000 words

Cyber Warfare in China - Term Paper Example Moreover, it is difficult to identify the sources of attack since the hackers can strike the target precisely without leaving many evidences about the culprits. Cyber warfare will involve disruption of crucial network services and data, damage to critical infrastructure, and the creation of uncertainty and doubt among opposing commanders and political leaders. Cyber-attack provides an ability to strike both tactical and strategic targets from a distance using inexpensive systems China is often been accused for its involvement in cyber warfare with its enemy countries like America, India etc. People’s Liberation Army (PLA) of China is accused for conducting cyber warfare with many other countries. In fact, â€Å"PLA takes cyber war seriously as this kind of warfare offers an immediate way for the country to overcome the superiority of the U.S. in warfare techniques and weaponry† . America is one country which has superior military power than China. Based on the current capabilities, it is difficult for China to attack America directly. So, they are believed to be causing huge problems to America with the help of cyber warfare. Same way, India is another country which is working against the interests of China. India’s has frontier disputes with China. Moreover, the acceptance given to the Tibetan leader Dalai Lama by India is indigestible to China. So they are causing huge problems to India with the help of cyber warfare. Because of the necessities of instant interchange of information between countries located at different parts of the world, most networks and the computers in the world are connected in some ways. In a heavily globalized world, it is difficult for a country to isolate its computer networks from global networks. Moreover, majority of the computers in the networks are using same operating systems and networking technologies because of the monopoly of some companies in these sectors. For example, Windows is used as the operating system in majority of the computers all over the world. Same way, TCP/IP protocols are used in majority of the computer networks. Although a completely accurate map of the overall Net has not been produced, it is logical to reason that the 95% of privately owned networks are connected to each other in some way. The interoperability benefits of standardized protocols and the spread of recently devised worms and viruses such as Nimda and Sasser are testament to th e links between these networks4. China has superior internet related technologies compared to many other countries in the world. Moreover, many of the Chinese youths are currently getting training on computer software. China knows very well that they can cause huge problems to enemies silently and escape from getting punished by others. â€Å"After land, sea, air and space, warfare has entered the fifth domain: cyberspace†5. Until recent times, military powers were keen in accumulating arms and for land, sea, air and space attacks and defense. However, the development of internet or cyber space opened another domain for